STATEMENT™ PRESENTS
The Changing American
Household
The household changed. Housing has to catch up.
Kayla Johnson is a housing educator, speaker, and REALTOR® examining how demographic, economic, and cultural changes are reshaping American households and what those changes mean for housing.
Keynotes, breakouts & CE for
associations and conferences
SPEAKS
Licensed REALTOR® and industry
trainer a decade of experience
PRACTICES
Housing research into conversations professionals can use
TRANSLATES
How American households are changing and why
STUDIES
Housing needs.
01
Home design.
02
Financing.
03
Buyer consultations.
04
Neighborhoods.
05
Marketing.
06
Fair housing considerations.
07
Consumer expectations.
08
When the household changes, everything changes.
Today’s Americans are living together differently because of affordability, caregiving, aging, delayed milestones, cultural preferences, housing availability, and other forces.
Has the housing industry changed with them?
We are still talking about housing as though the household hasn’t changed.
THE BIG IDEA
SOURCE:
Pew Research Center, “Financial Issues Top the List of Reasons U.S. Adults Live in Multigenerational Homes,” 2022
What it means at the table: the “buyer” may be three generations with three sets of needs.
of Americans lived in a multigenerational household in 2021 roughly 59.7 million people.
18%
SOURCE:
National Association of REALTORS®, Profile of Home Buyers and Sellers, 2025
What it means at the table: the path to ownership is no longer a straight line from lease to starter home.
was the median age of first time homebuyers a record high.
40
SOURCE:
U.S. Census Bureau, America’s Families and Living Arrangements, 2023
What it means at the table: “family home” marketing may be speaking past almost a third of households.
of U.S. households were one person living alone.
29%
DATA → CONTEXT → APPLICATION
One household. Five forces changing housing.
The Changing American Household Framework
People
01
Who’s actually living together?
Household composition, generations, relationships, caregivers, adult children, older adults, roommates, chosen family, and other household arrangements.
Pressure
02
What’s changing the household?
Affordability, caregiving, childcare, aging, economic conditions, housing supply, and
cultural preferences.
Place
03
What kind of housing actually works?
Layout, accessibility, privacy, flexible space, bedrooms, entrances, kitchens, transportation, and neighborhood needs.
Practice
04
Is the housing industry prepared?
Consultation, representation, marketing, communication, referrals, professional assumptions, and consumer education.
Policy
05
What determines what’s possible?
Fair housing, zoning, land use, housing supply, regulation, and systems affecting housing choice.
In this research driven and highly practical presentation, Kayla Johnson examines the demographic, economic, and cultural forces reshaping American households and connects those changes directly to housing.
Through data, real world examples, and conversations drawn from the housing industry, audiences explore not only what is changing, but why it matters to the people serving today’s consumers.
What happens when the household evolves faster than the housing industry?
The House Changed
Because the Household
Changed
THE SIGNATURE PRESENTATION
THE HOUSEHOLD SHIFT · ABOUT TWICE A MONTH
One housing trend. What changed. Why it matters.
Research, translated for the people who sit across the table from today’s households.
FOR CONFERENCE PLANNERS & EDUCATION DIRECTORS