THE RESEARCH PLATFORM OF STATEMENT™
The Changing American Household
Understanding housing starts with
understanding who’s living in it.
People who lives here?
Pressure what changed?
Place does the layout work?
Practice & Policy are we ready?
WHO
Who lives together.
WHY
Why households are changing.
WHAT
What those households need from housing.
HOW
How housing
professionals should respond.
The American household has changed faster than much of the housing industry has adapted.
THE THESIS
01
People
Who’s actually living together?
Household composition, generations, relationships, caregivers, adult children, older adults, roommates, chosen family, and other household arrangements.
02
Pressure
What’s changing the household?
Affordability, caregiving, childcare, aging, economic conditions, housing supply, and cultural preferences.
03
Place
What kind of housing actually works?
Layout, accessibility, privacy, flexible space, bedrooms, entrances, kitchens, transportation, and neighborhood needs.
04
Practice
Is the housing industry prepared?
Consultation, representation, marketing, communication, referrals, professional assumptions, and consumer education.
05
Policy
What determines what’s possible?
Fair housing, zoning, land use, housing supply, regulation, and systems affecting housing choice.
The Framework
One household. Five forces changing housing.
PEOPLE → PRESSURE → PLACE → PRACTICE → POLICY
SOURCE:
National Association of REALTORS®, Home Buyers and Sellers Generational Trends Report, 2024
CHART
Share of the U.S. population living in multigenerational households
1971
2021
FEATURED STATISTIC
More Americans are living under one roof with more than one generation.
17%
of home purchases were multigenerational the highest share NAR has recorded.
Application: ask who else the home needs to work for before you pull listings.
SOURCE:
National Association of REALTORS®, Home Buyers and Sellers Generational Trends Report, 2024
Current Research & The Household Shift
Explore the Household
TOPIC AREAS
Multigenerational Living
More generations. Different housing needs.
The New Path to Homeownership
The path isn’t as linear as it used to be.
Caregiving & Aging
Sometimes a housing decision is really a caregiving decision.
Housing Design
The floor plan matters differently when the household changes.
Housing, Community & Change
A changing neighborhood isn’t just a collection of changing properties.
Fair Housing & Consumer Trust
Serving the household starts with seeing the household.
IN DEVELOPMENT
STATEMENT™ ANNUAL REPORT · [YEAR]
The State of the Changing
American Household
People · Pressure · Place · Practice · Policy
An annual look at how households are changing and what it means for housing practice. Household Shift subscribers get it first.
FEATURED PRESENTATIONS
SIGNATURE KEYNOTE
The House Changed Because the Household Changed
What happens when the household evolves faster than the housing industry?
Living Together: Understanding the Multigenerational Household
When Neighborhoods Change: Housing, Trust & Community
1 · Original sources first
Government data, established research organizations, and industry reports—cited at the source, not secondhand.
2 · No number without a source
Every statistic shows its organization, report, date, and a link whenever one exists.
3 · Context before conclusions
What the data measures, what it doesn’t, and who it describes.
4 · Always an application
Okay, but what does this mean when you’re sitting across the table from a family?
HOW WE SOURCE
Research methodology & sourcing philosophy
THE HOUSEHOLD SHIFT · ABOUT TWICE A MONTH